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GEO: Own the answer

How brands win visibility in AI-powered discovery

ON-DEMAND WEBINAR

 
AI assistants such as ChatGPT, Copilot and Google's AI-powered search experiences are changing how customers discover brands.
In this on-demand webinar, IDHL's SEO, Content and Digital PR specialists explore how Generative Engine Optimisation (GEO) can improve your visibility across AI-powered discovery platforms and help your brand stay competitive as search evolves.
Meet the speakers
Emma Sibbles, IDHL

Emma Sibbles, Head of Content, IDHL

Emma leads content, SEO and generative search strategies for major brands across a range of sectors. Before moving into agency leadership, she spent over a decade in journalism and publishing, including roles at Marie Claire, The Guardian and ASOS.

Cheryl Crossley, IDHL

Cheryl Crossley, Head of PR, IDHL

Cheryl leads IDHL's PR team, delivering integrated strategies that drive brand visibility and SEO performance. With over 15 years' experience across agency and in-house roles, she specialises in creative storytelling, measurement and the intersection of PR and search.

Will Best, IDHL

Will Best, Head of Organic Search, IDHL

Will leads Organic Search at IDHL and has over 14 years' experience across technical SEO, strategy and team leadership. He has led large-scale organic programmes for complex businesses and is passionate about solving SEO challenges that drive measurable commercial impact.

What you'll learn

  • How AI-powered discovery is changing the search behaviour

  • What GEO is and how it complements SEO

  • The signals that influence AI visibility

  • Why E-E-A-T matters in AI-generated results

  • How Digital PR contributes to AI discovery

  • Ways to measure and improve AI visibility

  • A practical GEO framework you can implement immediately

Designed for

  • Marketing leaders

  • Digital marketing teams

  • SEO and content specialists

  • Digital PR professionals

  • Business decision-makers

What you'll take away

  • A clear understanding of how AI is reshaping discovery and search behaviour

  • A practical framework for improving visibility across AI-powered search experiences

  • Recommendations covering technical SEO, content, Digital PR and brand authority

  • Ideas for measuring AI visibility and identifying future opportunities

  • Actionable next steps you can begin implementing straight away

Explore the full webinar series
GEO.
GEO: Own the answer

How brands can win visibility in AI-powered discovery, featuring Cheryl Crossley, Emma Sibbles and Will Best.

MX.
MX: Building for agents

Why websites must work for machines as well as humans, featuring Claire Taylor and Matt England.

PR
PR in the AI era 

How Brand PR and Digital PR combine to drive authority, visibility and reputation, featuring Cheryl Crossley and Chloe Buchanan.

Registration opening soon.

Ready to own the answer? 

Learn how your brand can improve visibility across AI-powered discovery platforms.