Skip to content
idhl logo download landing page (1)

Beyond keywords

Competing in the age of AI search
Search is changing. Are you keeping up?

We’ve entered a new era of search – one shaped by AI, fragmented platforms, and evolving user expectations.

Today, visibility means more than ranking on Google. It means showing up across platforms your audience trusts, in formats AI tools can understand, and in contexts that feel relevant and useful.

From zero-click results to conversational assistants, search is no longer just technical – it’s strategic. And staying visible means rethinking how, where, and why your brand gets found.

This guide breaks down the changes and gives you a clear plan to respond. Because in a world where search happens everywhere, only the adaptable will be discovered.

 

What's inside:
  • How AI is transforming the way people discover content, products, and brands
  • The rise of zero-click search and what it means for your visibility
  • Why platforms like TikTok, Reddit, and ChatGPT are reshaping the search journey 
  • Actionable strategies to future-proof your search presence across every channel 

Meet the experts behind the guide.

Ian Lloyd, Managing Director, Performance Division

Ian Lloyd
Managing Director, Performance Division, IDHL

Emma Sibbles, Head of Content, IDHL

Emma Sibbles
Head of Content, IDHL

Chris Shelbourn, Head of Technical SEO, IDHL

Chris Shelbourn
Head of Technical SEO, IDHL

"AI may be changing the search landscape, but it’s still built on the foundations of what’s always worked: clear, useful, well-structured content."

Ian Lloyd, Managing Director, Performance Divison at IDHL

Visibility isn't what it used to be.

Get the guide and learn how to stay ahead in an AI-first world.