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PR in an AI era

Building visibility, authority and trust in an AI-driven world

THURSDAY, 19TH NOVEMBER   |   2:00 PM (GMT) / 9:00 AM (EST)   |  ONLINE WEBINAR

AI, search behaviour and social discovery are changing how audiences find and evaluate brands.
As the digital landscape evolves, PR is no longer just about generating awareness. It has a growing role in building the credibility and authority that influence how brands are perceived across media, search, social and emerging AI platforms.
Join IDHL's experts to explore the changing role of PR and how a more connected approach to communications can strengthen brand visibility and build trust.
Meet the speakers
Cheryl Crossley, IDHL

Cheryl Crossley, Head of Digital PR, IDHL

Cheryl is Head of Digital PR at IDHL, leading the team to deliver impactful, integrated strategies that drive brand visibility and SEO performance. With 17 years’ experience across in-house and agency roles, she has worked with a wide range of well-known brands and seen the evolution of PR into a more digital, data-led discipline. Cheryl is passionate about creative storytelling, measurement and the intersection of PR and search.

Chloe Buchanan, The MTM Agency

Chloe Buchanan, Head of Brand PR, The MTM Agency

Chloe is Head of Brand PR at The MTM Agency, leading integrated communications programmes that bring together PR, social media and strategic storytelling to drive measurable business outcomes. With experience across both B2B and consumer brands, she specialises in reputation building, thought leadership and corporate storytelling. Chloe is passionate about creating cohesive brand experiences that connect earned, owned and experiential activity.

What you'll learn

How brand discovery is changing
How search, social discovery and AI-powered information retrieval are changing how audiences find and evaluate brands.

The expanding role of PR
Why PR now goes beyond awareness to build the credibility and authority that influence brand perception.

Why trust is the ultimate outcome
How awareness, authority and perception work together to build brand strength and trust.

How communications work together
How PR, digital PR, social media, influencer marketing, thought leadership, reviews and community engagement can strengthen brand visibility and reputation.

Why siloed approaches are less effective
How organisations can create a more connected presence across media, search, social and emerging AI platforms.

Who should attend?

 This session is designed for:

•    PR & Communications Leaders
•    Marketing Directors & Marketing Leaders
•    Brand & Reputation Teams
•    Digital PR Teams
•    Social Media Leaders
•    Content & Thought Leadership Teams
•    Influencer Marketing Teams
•    Digital Marketing & Organic Search Leaders
•    Senior Marketers responsible for brand visibility and trust

Anyone responsible for building brand visibility, reputation and trust across digital channels.

What you'll take away

A clearer understanding of PR's role in an AI era
Understand how changing search, social discovery and AI are reshaping the communications landscape.

A framework for modern brand strength
Explore how awareness, authority and perception combine to build trust.

Practical insight into connected communications
Understand how PR and wider communications disciplines can reinforce one another rather than operate in isolation.

A better understanding of your brand's information environment
Explore how credible coverage, expert commentary, thought leadership and third-party validation can strengthen the information around your brand.

Ideas for breaking down marketing silos
Take away practical considerations for creating a more connected, trust-driven brand presence.

Explore the full webinar series
GEO.
GEO: Own the answer

How brands can win visibility in AI-powered discovery, featuring Cheryl Crossley, Emma Sibbles and Will Best.

MX.
MX: Building for agents

Why websites must work for machines as well as humans, featuring Claire Taylor and Matt England.

PR
PR in the AI era 

How PR is evolving to build brand authority and trust in a changing digital landscape, featuring Cheryl Crossley and Chloe Buchanan.

Ready to rethink PR for an AI era?

Explore how changing search behaviour, social discovery and AI are reshaping PR, and learn how connected communications can build brand authority and trust.