From an early-year travel surge to a rise in off-the-beaten-path destinations, 2025 is set to be a big year for travel.

Understanding these trends can help brands stay ahead - whether it’s tapping into new customer behaviours or rethinking the role of personalisation in the travel experience.

This report explores the key trends that are defining travel in 2025, backed by data-driven insights to help brands adapt and thrive.

What’s inside:

• Why more Brits are choosing to travel early in the year
• The rise of destination diversification and the hottest new spots
• How brands can move beyond discounts to attract experience-driven travellers
• The evolving role of first-party data in shaping travel marketing